Friday, June 17, 2016

Properly Applying Essential Oils

There are many benefits to aromatherapy, but how you apply the essential oils will have a huge impact on their healing effectiveness. Let’s explore the proper way to apply essential oils.
Essential oils are highly concentrated and therefore it is not recommended to apply them in their pure form directly to the skin. Using a small amount of oil diluted in water will provide better results.

Aromatherapy can be achieved by several different methods. Knowing how to properly use essential oils in different applications will lead to greater benefits.

•    Baths – adding aromatherapy oils to your bath water is an easy way to achieving their health benefits. By simply adding a few drops to the bathwater and blending before you submerge yourself, the aroma will trigger your olfactory senses. This is turn will help to increase your circulation and bring help to bring out physical harmony.
•    Lotions/Creams/Salves – by adding a few drops of fragrant oil to your favorite lotions, for example cocoa butter or shea butter will stimulate healing properties. To create your own fragrant blend, apply to any unscented lotion.
•    Aromatherapy Vapor Inhalation – this is the foundation of aromatherapy treatments. Steam inhalation is a great way to alleviate sinus or respiratory issues. Add five drops of aromatic oil to steaming water and inhale the aroma using a towel tent; this will keep the aroma from escaping.
Chinese Woman at wellness massage with essential oils Stock Photography
•    Aromatherapy Massage – this is one of the most popular methods of aromatherapy. By blending drops of fragrant oil with your favorite lotion (e.g. almond, cocoa butter or shea butter) can affect the body both psychologically and physiologically depending on which essential oil you use. To energize the senses, peppermint is great whereas lavender is more of a relaxing scent. Essential oils used during massage trigger the olfactory senses. Some oils may also be absorbed into the skin and the blood stream to produce healing effects.
•    Compress – by adding a few drops of your preferred oil into a bowl of warm water, immerse a washcloth into the blend and wring out. Use the washcloth as a compress by applying to the area of the body that needs pain relief. Warm essential oil compresses are great for sore muscles, forehead and stomach pains and menstrual cramps.
•    Dishwater/Clothes Washer/Dryers – the anti-bacterial properties of essential oils can dramatically promote greater hygiene. By adding a few drops of lemon to your dishwater will clean the dishes and makes the kitchen smell great. Use Purification essential oil in the laundry to kill bacteria and germs found in clothes. The same can be done for the dryer by applying the oil to a wet towel or from a mist spray bottle directly into the dryer.
•    Cleaning/Disinfecting – apply a few drops of lemon, spruce, or fir oil on a dust cloth or ten drops in water in a spray bottle to polish furniture and to clean and disinfect kitchens and bathrooms.

These simple tips of the proper way to use aromatherapy essential oils can lead to a more relaxing and healthier lifestyle. At Perfume Aromas, you will find a nice selection of aromatherapy products.  Visit our website today!

Tuesday, June 7, 2016

Naming New Perfumes

Like many of us we stand at the perfume counter drawn by the name of a particular fragrance. We don’t stop to think how the designers came up with these names; our main concern is how it smells. Naming a perfume is a process just like creating the fragrance itself. Taking a particular market segment into consideration the marketing company writes up a brief that suggests what the fragrance should smell like. With this information in hand the advertisement team sets out to create a name for that fragrance. Keep in mind that over the years not all perfume names have been brilliant.

There are two elements of a name.
1.    How does the consumer feel about a perfume’s name? The goal here is to make the consumer feel good enough that they want to possess the fragrance with that particular name. The higher prospect that the consumer gets a good feeling from the name will increase the likelihood that they will purchase the item.
2.    The next element involves the bond between the fragrance itself and the name it is given. Take for example Coty’s ‘La Rose Jacqueminot’, it actually smells like roses.

The consumer should be able to relate the name with the scent that the fragrance evokes. It’s a good practice not to name a perfume after someone. The use of personal names might tend to only have a strong bond with only those women that possess the same name. There have been some very successful personal names but those tend to come from the larger design houses like Estee Lauder and Charles Revson (Revlon). Names that refer to special holiday or seasons may also have a negative result. Women may not think to wear a perfume that has Christmas in its name during the spring and summer months and may discourage non-Christians from purchasing the perfume.

Trendy names tend to capture the moment of a particular event. Celebrity perfumes fall into this category as their star presence may be for today but forgotten tomorrow. Marketing to an audience who is unaware or indifferent to this type of event usually results in poor sales.

Keep in mind that the name alone of a perfume does not guarantee sales. It requires a great perfume, a marketing plan and financial backing. The name of a perfume is important and can be a positive factor in making perfumes sales. Successful designers know that it is essential to spending the time to develop a fragrance name. A good name will link itself to the perfume and from there the consumer can associate with the fragrance. A stronger bond is created when a consumer can match the name with the fragrance. Names that are universal in origin tend to give more years to make sales than those that are trendy.

At Perfume Aromas, we carry a wide range of name brand products and provide the best customer service for your online shopping experience. Visit our website today!

Sunday, April 10, 2016

Establishing an Effective Skin Care Routine

Growing up I was inundated with the amount of information that was available for establishing a good skin care routine. After all the suggestions, advice, which products to use and other recommendations I put a guide together that I shared with my children.

This guide is directed for oily or spot prone skin but can be modified for dry or combination-type skin.

1. The first step is to resist the temptation to touch your face. By simply touching your face with your hands you are transferring a myriad of bacteria to it. Dirt will get trapped in the pores which can then lead to an outbreak of unattractive pimples. Wash your hands thoroughly with soap and warm water and dry with a face towel. If you use oil-resistant paper only use it once, otherwise, you are transferring the oil and dirt back to your face.

2. Buy skin care products after you determine your skin. This is extremely important so that you don’t buy products that are ineffective or may worsen the condition. Keep in mind if you have any specific issues, such as acne.
  • Normal skin is smooth and firm to the touch with small to medium sized pores. It  doesn't get too dry or too oily, and it only has the occasional blemish.
  • Dry skin feels very tight and flaky in areas. It can look rough and bumpy and rarely gets oily.
  • Oily skin is visibly shiny and actually feels slightly wet to the touch. Large pores that are noticeable and prone to blemishes are a common trait of oily skin.
  • Combination skin has oily areas around the nose, chin and forehead. Dry areas can be found on the cheeks while the rest of the face is normal.
  • Sensitive skin has reactions to cosmetics, becomes irritated when the weather changes, and burn very easily. Products need to be thoroughly tested before applying.
3. Never squeeze, pick or pop your pimples. This can make the situation worse and may leave behind scars.

4. Arm yourself with the essentials for your skin type. Cleanser, toner, moisturizer, exfoliate, cotton pads, and a face mask. Opt for gentle or sensitive cleansing products that will remove excess oil and promote healthy, clean skin without the use of harsh chemicals.

5. Cleanse, tone and moisturize twice a day. Once in the morning before putting on makeup and then again at night before going to bed.

6. After cleansing your face, apply a toner with a cotton pad to restore your skin’s natural pH levels. This makes your skin more resistant against bacteria and micro-organisms.

7. After cleansing and toning, apply a moisturizer. Don’t avoid this step even if you have oily skin.

8. Exfoliating face wash should be used once or twice a week in place of your daily cleanser. Exfoliator is essential as it removes dead skin cells which can leave your complexion looking dull and can clog pores.

9. Apply a face mask on a regular basis. Peel-off masks are best for blemished skin, whereas rich, moisturizing masks are best for dry skin. This is a great time to pamper yourself.

10. Stick to your routine. Sometimes a negative effect will appear at first but your skin needs time to adjust to this new routine of being treated and the products being used.

11. If your skin is not responding after one month’s time try different products that will give you the desired results.

By following these simple skin care guidelines you will see noticeable results with minimal effort and time.

At Perfume Aromas, we carry a wide range of skin care products for all skin types. We also provide the best customer service for your online shopping experience. Visit our website today!

Sunday, March 20, 2016

Reasons to Give Perfume as a Gift

Picking out perfume to give as a gift can be a daunting task. If you are looking for a gift that is both personal and luxurious then you can’t go wrong with perfume.

In this blog I will outline some the reasons why you should give perfume as a gift which will help make the gifting process a little bit easier.

Why perfume makes a great gift:

•    Perfume for the most part can be extremely personal to the wearer based on their favorite scents and the reactions to individual body chemical. Some women have a ‘signature scent’, which are usually her favorite fragrance and the one she wears the most often. But don’t be intimidated by that as most women will be delighted to add another fragrance to their collection. The notes found in perfume come in a wide variety and by having several different scents ensures that she will always have the right perfume for any occasion. Daytime scents tend to be lighter and floral-based, whereas fragrances for evening may be a little heavier, such as musk and vanilla. Don’t get caught up in the myth that you shouldn’t have too many fragrances. If properly stored perfume will last a long time.

•    Knowing a few guidelines when selecting a perfume as a gift will ensure you make the right choice. Take in consideration the age of the woman receiving the perfume and what scents she usually favors. Knowing what the main elements are of those fragrances, then select something that is similar but yet new. Younger women lean toward the trendy popular designer perfumes usually endorsed by celebrities. Check out the advertisements in magazines to see what is popular to get your ideas. Older women tend to prefer the more classic fragrances, the ones that have been around for a while.

•    When you look at a list of beauty products, perfume is usually listed towards the bottom. Perfume is in many cases considered a luxury and not part of an essential beauty regime. When you give perfume as a gift you are giving that person the freedom to branch out and try something new. It also lets her know the importance of adding perfume to her daily routine and evokes confidence to include it as a crucial addition to her list of beauty products.

•    Many of the popular perfume styles come in specially priced value gift sets. Depending on the manufacturer, these usually include body lotion, shower gel and roll-on scents. This will ensure that she can pamper herself with all the essentials.

•    If you are looking for a romantic gift then you cannot go wrong with perfume. By choosing a luxurious multi-piece designer perfume set, fragrance gift basket or even a single bottle of perfume shows her how much you care.

At Perfume Aromas, we carry a wide range of name brand products for women and men. Our goal is to provide the best customer service for your online shopping experience. Visit our website today!

Friday, February 19, 2016

Advantages and Disadvantages of Perfume Testers

I am asked repeatedly to explain what a perfume tester is and what the benefits of purchasing them are. Let me provide some valuable information and precautions to buying perfume testers.

A perfume tester is a form in which a particular fragrance or cologne is sold without the fancy retail trademark packaging box. These testers tend to come in a plain ordinary white or cardboard box or in some situations not in a box at all. A number of perfume manufacturers have gone even a further step in reducing production costs by administering their tester products not only unboxed but also without caps. A cap is the decorative top of the perfume bottle that can be simple to ornate depending on the fragrance. Caps are not the same as the spray nozzles that all spray fragrances are equipped with. Keep in mind that splash fragrances or aftershave do not have a spray nozzle.

Testers can come in several different ways:         
1.    Boxed with a cap
2.    Boxed without a cap
3.    Unboxed with a cap
4.    Unboxed without a cap

No matter which version of packaging the fragrance is sold in, testers usually come in the same style bottle as the original fragrance. In the majority of cases, perfume tester bottles are produced specifically by the manufacturer for that purpose and are not intended to make it to the department store shelves. Perfume testers will contain the full amount and quality of the original fragrance found in packaged boxes and will be unused and direct from the manufacturer.

Perfume manufactured by leading fashion brand names can be more expensive than some of our personal wardrobe pieces. Knowing that there is an alternative to buying a huge vial at full price is appealing to many women. Not only does this allow us to ‘sample’ the fragrance prior to paying full price for it, it also ensures that we are not stuck with a full price bottle of perfume that we may not like after getting it home.

Caution should be taken when ‘bargain’ hunting for discount perfume. Counterfeit and spoiled bottles of perfume have been reported to have been sold on some of the more popular online websites. Purchasing these bargain fragrances in larger bottles may save you money in the long run but the perfume may lose its effectiveness if not used within a certain period of time.

If the packaging of the perfume does not matter to you, then purchasing a perfume tester can be very cost effective. Many testers make great gifts for those women who love their designer fragrances without the added packaging expense.

At Perfume Aromas, we carry a wide range of name brand products for women and men. Our goal is to provide the best customer service for your online shopping experience. Visit our website today!

Saturday, February 6, 2016

Planning a Trip and Which Perfumes to Take

Packing for a trip for me can be very stressful. For weeks I pack then unpack my travel wardrobe. Not only do I have to determine what I will be wearing but to complicate things which fragrances should I take. I give a lot of thought of where I am going, what I will be doing and what the weather will be like.

In preparation, a few weeks prior to my departure I get out and open up my suitcase. Setting it aside on the bed in my spare bedroom I can then select the various outfits that I’ll be taking, keeping in mind of the weather and the excursion plans I have. Once that is done it’s on to selecting the perfect perfume for my trip. I try to only take between two to three fragrances with me. First this cuts down on the amount of luggage I take and makes the decision making easier.

This years’ trip was to an exclusive cabin resort area with occasional day trips to historical sites then finishing the evening with romantic dinners.

For hanging around the cabin resort area I packed Angel by Thierry Mugler. Angel is a refreshing oriental woody fragrance that would be perfect for any outdoor setting, whether it be sitting on the deck or by the shuffleboard area. With its blend of vanilla sandalwood and patchouli and accompanied by fruity notes of fresh citrus melons, peaches and plums, this fragrance is great for casual daytime wear.

For our day excursions of visiting the historical landmarks a light bodied fresh scent would be the perfect fragrance. Dolce by Dolce & Gabbana came immediately to my mind as it is a perfect summertime fragrance with its touches of water lily and narcissus which reminds me of a walk through the garden. Dolce also offers airy floral notes that linger all day long. While notes of papaya flowers are sweet on the nose, the richer neroli and amaryllis provide substance and depth.

The hardest part was selecting the fragrance for those romantic evening dinners. Romance by Ralph Lauren was my first thought with its refined flowery feminine scent. The blend of fresh rose, ginger, marigold, violet, oakmoss and musk makes it the perfect evening wear fragrance.  L’Air Du Temps by Nina Ricci is also another favorite of mine for evening wear. A refined floral fragrance, this feminine scent possesses a blend of gardenia, jasmine, iris and sandalwood. Since I couldn’t decide which one to take, I took both of them.

Needless to say, this year’s suitcase was a bit more crowded since I couldn’t make up my mind on which perfume to take. I was extremely happy with my choices and on several occasions had compliments on the fragrance that I was wearing. Going through the preparations when packing for a trip, takes the disappointment out of selecting the wrong perfume to pack.

At Perfume Aromas, we have a marvelous selection of name brand fragrances at fantastic prices and for any occasion.  Check us out today!

Wednesday, January 20, 2016

The ABC’s of Moisturizers and Your Skin Type

We all wish that we had perfect skin but that is not always the case.  With the help of moisturizers they can prevent and treat dry skin, protect sensitive skin, mask imperfections and improve skin tone and texture.   Let’s explore each of these common skin imperfections.

Before starting any moisturizing skin care routine you should understand the products that you will be using and what type of skin imperfection that you are treating.  Moisturizers or sometimes called emollients are complicated mixtures of chemical agents that are specifically designed to make the external layers of the skin softer and suppler.  This is accomplished by increasing the skin’s hydration by reducing evaporation. 

Some of the more common ingredients found in moisturizers are:
  • Water – this is often the main ingredient, which the skin absorbs and other ingredients possess.
  • Occlusive – these block the evaporation of water from the ointment itself.
  • Humectants – these absorb water from the air and hold the moisture in the skin.  The most commonly used humectants are glycerin, alpha hydroxyl acids and urea.
  • Emollients – fill in the spaces between the cells and the skin while smoothing and lubricating rough skin.  Typical emollients are lanolin, petrolatum and mineral oil.  Water-based creams have a light non greasy feel whereas oil-based creams leave a slight residue on the skin and last longer.
  • Soothing agents – these ingredients are added to creams to prevent skin from becoming irritated.  Some of the more common of these are aloe, licorice root and bisabolol. 
  • Fragrances – these give the salve a more pleasant scent and covers up the odors from the other ingredients.  The only pitfall to this is that they may cause skin irritations.
  • Preservatives – this is a key component in products containing oil and water and prevents bacterial contamination after opening.  Many preservatives can be used in a moisturizer and they too can often time cause skin irritations.

Now that you know the most common ingredients in moisturizers let’s discuss what skin type you have
  • Normal skin – to prevent skin from becoming too dry or oily use a light, non-greasy water-based creams that contains lightweight oils, such as cetyl alcohol or silicone-derived ingredients (e.g. cyclomethicone).
  • Dry skin – the treatment for skin dryness is to use products are heavier, oil-based moisturizers that contain ingredients such as antioxidants, grape seed oil or dimethicone.  Petrolatum-based products should be used for very dry, cracked skin.  These are longer lasting than creams and prevent water evaporation.
  • Oily skin – water-based ointments that are specifically formulated in the prevention of clogged pores and discouraging the formation of blackheads is recommended. 
  • Aging skin – keeping aging skin soft and well-hydrated, the use of oil-based moisturizers that contain petrolatum as the base, along with antioxidants or alpha hydroxyl acids will prevent wrinkles.
  • Sensitive skin – use salves that contain soothing ingredients such as chamomile or aloe.  Minimizing the potential allergens such as fragrances or dyes, as well as irritants such as dyes will prevent skin irritations, redness, itching or rashes.
  • Eczema – thicker ointments are the best match for the driest, flakiest skin.  Ceramides has recently been used in the treatment of eczema.  Twice-daily applications of emollients work best.  Wearing moisturizing gloves while sleeping helps keep the emollients in contact with the skin on the hands.
Selecting the right product for your skin type can prevent buying products that will not work and will help in achieving your desired outcome. At Perfume Aromas, along with fragrances we carry a nice selection of skin care products.  Visit our website today.